Marketing OFFER
for sponsors and partners
3E
(Envisaging, Exceptionality, Excellence)
Alexander Tansman Association for the Promotion of Culture
Brand power
One has to realise that the public perception of a given brand is heavily influenced by the awareness of ideas, identity and qualities that stand behind it. Hence the importance of the brand's associations that stimulate this awareness and the image it creates.
With culture you can only win
Why is it worthy to include culture in the process of creating your image? Culture provides the ground for the development of human abilities. It encourages the combination of will and imagination that contributes to individual and social progress. It is enough to quote the saying "You get to know the man by his culture" to realise the significance of contributing to cultural life.
In the modern world abundant with superficial and elusive impressions, people feel the need to communicate with authentic values and their own internal world. One of the extraordinary ways to achieve it is through music. Instead of focusing on logical processes and the barriers they create, music acts directly upon people's sensitivity and makes them open up.
21st-century brand: 3E
On the one hand we observe a wide access to information, on the other the overflow of products of diverse quality in the media. To secure a strong position for a brand it is vital to reach beyond the average. It can be achieved exclusively by creating something that is a result of envisaging concepts and goals, that is regarded as exceptional, and that possesses an excellent quality. Such a set of associations ensures a long-lasting trust for the trademark.
Partnership with the Tansman Festival and Competition guarantees such a frame of reference and allows to carry out all expectations in terms of the promotion.
3E: Envisaging
Various domains of today's world refer to the power of envisaging and providing opportunities for realisation of the envisaged concepts. It is exactly culture that makes us aware of the need to envisage; by definition, art means to realize an envisage.
Therefore, our work for the Tansman Festival and Competition rests upon envisaging, developing and serving society, which has earned us the name of "the organisers open to new experiences."
3E: Exceptionality
The Festival and Competition bear the name of an exceptional patron - Alexander Tansman, one of the most important composers of the 20th century. The Competition follows exceptional guidelines: its aim is to select musical personalities, and not only technically perfect performers just as it is at other competitions. For this reason our interdisciplinary event has been called 'unique'.
Its original and varied programmes earned the Festival the name of "the best way to create the 21st-century culture." Its "wonderful atmosphere" has always been praised by the Festival stars, competitors, guests and observers.
3E: Excellence
It has been said that "the event has been developing because it promotes the music of the modern world. It's ingenious." We have been ceaselessly appreciated and internationally appraised as "a perfectly organised event."
Out of our distinctions it is enough to mention the First Prize at the Pro Publico Bono Competition (2005) in the category of "Culture and National Heritage." Initiative of Jan Nowak-Jeziorański, the Pro Publico Bono Competition was chaired by Jerzy Buzek, Andrzej Stelmachowski, Jan Twardowski, Andrzej Zoll and Henryk Mikołaj Górecki.
Result: Trust
Trust and appreciation for the Tansman Festival and Competition is manifest in our steady cooperation with numerous institutions, from ministries to self-governments, including the most significant local, national, European and international cultural institutions, academies of music and publishing houses.
The Festival has presented the most outstanding Polish and foreign artists and orchestras, while each Competition attracts tens of participants from several countries across the world.
Cooperation
We invite you to share and realise ideas that would enable us to bring people together, stimulate profound experience, create positive associations and a good brand in the service of society.
We offer you your presence in our printed materials, in Polish and foreign radio stations, television channels, press from dailies to quarterlies, as well as the Internet and outdoor media.
We encourage you to consult our website www.tansman.lodz.pl for more extensive information about Alexander Tansman; national and foreign comments on our activities; lists of cooperating institutions in 1996-2008, of invited artists and orchestras, of the Competition's laureates, of its participants' countries of origin; information about our other projects; as well as the photo gallery.
